After having worked in the construction field in a career spanning almost two decades with GoodEarth, Jobish Joseph found an exciting new assignment in GoodEarth’s farming initiatives.

Tasked with organizing and setting up the farms in various locations, Jobish has taken to the task quite naturally given his experience as a construction manager.

“Tending to the soil is like caring for an infant. It’s a lot of hard work but at the end of the day, the smile of the earth as she blossoms is worth all the effort,” says Jobish.

Natural farming that started out with a three-acre dry coconut farm at Doddabele in Kengeri, today has grown into several natural farms in Maddur, Sulivara near Doddaladamara, Bangalore and Wayanad.

Jobish not only manages the Doddabele farm but also the 43-acre farm in Maddur where vegetables are grown the natural way about 20 to 25 acres.

Guided by naturalist H Manjunath, Jobish and his small team of youngsters are engaged in transforming degraded land into natural farms.